“1hr of planning can save you 10 hours of doing" - Dale Carnegie

Introduction:

Welcome to the ultimate guide to creating a winning yearly med spa marketing plan! In today's competitive beauty industry, it is crucial to have a strong marketing strategy in place to stand out and reach your target audience.

However, with so many different marketing channels available, it can be challenging to know where to focus your efforts. This guide will provide you with the tools and strategies you need to maximize your marketing efforts, achieve your Med Spa business goals, and create a successful med spa marketing plan for the year ahead. So, let's get started!

I'm going to quickly go through how I work with my clients to quickly come up with their yearly marketing plan. So first off, we need to determine what is it that you want to achieve in your business? Let's look at the questions to ask yourself now!

The first question is what do you want people to think and feel when they interact with your business?

What are the problems you want to solve for your customers? What marketing actions are you committed to complete consistently? What marketing are you good at and what do you need to improve on?

How do you want to feel when you show up to your business on social media? What fears do you have towards social media and how can you overcome these?

Designate what staff members you're going to have in charge of different parts of your marketing.

So once you're able to answer these questions, then we can move on to actually forming a plan and a plan of attack and a yearly marketing plan.

So first off is we need to know where you are now. So these are questions that you need to just spend some time answering.

• In the last twelve months, what sort of revenue have you bought in from injectables?

• How much have you done in laser? How much have you done in Body Contouring?

• How much have you done in retail?

• How much have you done in microdermabrasion?

• What other money, revenues or treatments do you have that I haven't mentioned?

Now what expenses have you had for all the above. Break down into each treatment so you can see clearly what treatments you have done the most of and what has the highest profit margins.

What are your Goals for Next 12 Months?

On the templates write down the answer to these questions. Over the next 12 months:

• What do you want your revenue to be?

• How many new clients do you want to acquire over the next twelve months?

• How many existing clients do you want to keep having on your books?

• What would you like your average lifetime value of a customer?

Run one promotion every single month.

So now what I want you to do is to work out what is promotion you're going to be offering every month for the next twelve months. Now, I always suggest that you're going to get higher profit margins and more revenue if your promotions are cross promotions. I've got other videos that I'll share on the reason why I prefer telling my clients to run a cross promotion over discounting, but I'll save that for another time.

What I get my clients to do is to look at what weather, what special occasions are around, and work out what cross promotions are you going to offer every month.

So what product are you going to say? If you purchase this treatment, you're going to get either this product or treatment for free or to a certain value of it.

I always recommend to my clients that you want the offer that you're giving away for free to be around that ten to 20% of the treatment costs of your promotion.

Okay, so one promotion you may run in January because it's a new year. New year, you're kind of focusing on that. So it may be something like free Botox with whatever laser you're using in your practice, a series of those, so you might say a series of treatments, and you get so much free Botox.

That could be the promotion for January. February it might be well, February is Valentine's Day, so you might do something like you're giving away latisse.

You may give away a latisse serum for free with every filler. Your promotion is to attract your new clients, and you may offer a certain amount of these to your existing clients. But when you book a call with me, I can explain that in more detail, let's keep going through the Performa.

January, February, March, April, May, June, July, all the way to December. And for your yearly plan, you just need to write what the two treatments are or product that will be in the promotion. You don't need to go into details, you don't need to write the ads or anything for your yearly one.

It's just giving you the vision of where we want to go. And then in my other videos coming up a little bit later, I'll break down into quarterly, how you take your yearly information and apply it to your Med Spa quarterly marketing plan, and then how you take your quarterly plan, apply it to your monthly and weekly plan as well.

Ready to Elevate Your Marketing Strategy? Get Our Med Spa Marketing Templates Today by clicking here! 👊

In conclusion, a winning yearly marketing plan is crucial for the success of your med spa. The ultimate guide to maximizing your marketing efforts can provide the tools, strategies, and insights needed to achieve your marketing goals and reach your desired audience.

Whether you're looking to increase brand awareness, drive more traffic, or boost sales, this guide is an essential resource for creating a comprehensive and effective marketing plan. So, don't wait, get your Med Spa Marketing Plan templates today and take the first step towards maximizing your marketing efforts and achieving your med spa's full potential.

Other resources to help you Maximize your Results and Reach Your Goals:

Congratulations for wanting to set your sails in your business rather than going with the wind.

YOUR NEXT STEP is to schedule a FREE strategy session with me. CLICK HERE