“There are dreamers and there are planners; the planners make their dreams come true.” - Edwin Louis Cole

Introduction:

As a med spa owner or marketing professional, you understand the importance of a well-crafted marketing plan. With so many different strategies and tactics to choose from, it can be overwhelming to determine where to focus your efforts.

However, by taking a monthly approach to your marketing plan, you can create a manageable and effective strategy that drives results. In this guide, we will show you how to build a high-converting monthly marketing plan for your med spa.

From setting goals and determining your target audience, to executing campaigns and measuring results, we will cover all the essentials for creating a successful marketing plan.

Whether you are new to med spa marketing or simply looking to refresh your strategy, this guide will provide you with the tools and information you need to achieve your goals. So join us as we explore the ultimate guide to building a winning monthly marketing plan for your med spa.

With that said, here are 6 different categories your marketing needs to tap into! 👊

1. Promotion

A promotion post is a type of advertisement or marketing message that highlights a special offer, discount, sale, or other type of incentive for a product or service.

The goal of a promotion post is to encourage followers or customers to take advantage of the offer, driving sales and increasing engagement with the brand.

Promotion posts can be made on various channels including social media, email, websites, and more.

They typically include information about the offer, such as the duration, terms and conditions, and a call-to-action to encourage action.

For the template it is just the cross promotion you decided on in your Yearly Marketing Plan. If you want more training Yearly Marketing Plan you can get it here.

2. Contests

A contest post is a type of marketing message that announces and promotes a competition or giveaway. The goal of a contest post is to create engagement and build brand awareness by offering followers or customers the chance to win a prize in exchange for participating.

Contest posts can be made on various channels such as social media, email, websites, and more. They typically include information about the prize, how to enter the contest, rules and regulations, and a call-to-action to encourage participation.

A well-executed contest post can create excitement and generate buzz, helping to build relationships with customers and drive results for the brand.

This is just the contest you decided on in your Quarterly Marketing Plan.

3. Educate

An educational post is a type of content that provides information and insights on a particular topic, aimed at educating and informing the audience. The goal of an educational post is to build trust and credibility with the audience, and to position the brand as a thought leader and expert in a specific field.

Educational posts can be made on various channels such as social media, blogs, websites, and more. They typically include information that is relevant, valuable and informative to the audience, and can take the form of articles, videos, infographics, or other formats.

By creating educational content, brands can establish themselves as reliable sources of information and drive engagement with their target audience.

For your Med Spa Monthly Marketing plan make sure that week 1 and 3 educate posts are on the first treatment or product in your Cross Promotion. Week 2 and 4 educate posts will be on the 2nd treatment or product.

4. Engagement

An engagement post is a type of social media message that aims to increase interaction and engagement with the audience. The goal of an engagement post is to foster a connection and build relationships with the audience, and to encourage followers or customers to take part in a conversation or activity.

Engagement posts can be made on various channels such as social media, websites, and more. They typically include a call-to-action, a question, a poll, a challenge, or any other type of interactive element that invites the audience to participate.

By creating engagement posts, brands can create a sense of community and encourage active participation, helping to build brand loyalty and drive results for the business.

5. Meme/ Quote

A meme or quote post is a type of social media message that uses humor, inspiration, or a well-known phrase to create an emotional connection with the audience. The goal of a meme or quote post is to entertain, inspire, or evoke an emotional response from the audience, and to drive engagement and shareability.

Meme or quote posts can be made on various channels such as social media, websites, and more. They typically include a relevant or funny image, or a well-known quote, often accompanied by a caption or tagline that adds context or humor.

By creating meme or quote posts, brands can build a relationship with their audience by appealing to their emotions and interests, and drive engagement with their content.

For your Med Spa Monthly Marketing plan make sure that week 1 and 3 Meme/Quote posts are on the first treatment or product in your Cross Promotion. Week 2 and 4 Meme/Quotes posts will be on the 2nd treatment or product.

6. Before/ After

A before and after post is a type of social media message that showcases a comparison of two images, typically depicting a change or transformation. The goal of a before and after post is to demonstrate the impact of a product, service, or change, and to drive engagement and interest.

Before and after posts can be made on various channels such as social media, websites, and more. They typically include two images side by side, one depicting a "before" scenario and the other depicting an "after" scenario, highlighting the difference and impact of the change.

By creating before and after posts, brands can showcase the results of their products or services, build credibility and trust with their audience, and drive engagement with their content.

For your Med Spa Monthly Marketing plan make sure that week 1 and 3 Before/After posts are on the first treatment or product in your Cross Promotion. Week 2 and 4 Before/ After posts will be on the 2nd treatment or product.

7. When Are Your Blog Posts Going Out

On the monthly plan also write down what day and topic your blog posts are going to be. You can refer to your Quarterly Med Spa Marketing Plan to find out the topics.

8. Just an Overview

At this state you are not creating the content. You are just getting crystal clear on what you will be doing over the next month.

From the overview you then create a to do list. Write down each category and topic and what posts you need to create.

Other resources to help you get more Profits!

Congratulations for wanting to set your sails in your business rather than going with the wind.

YOUR NEXT STEP is to schedule a FREE strategy session with me. CLICK HERE